Sharp increase in appointments for Hendriksen Slaapspecialist

The challenge and approach in the sleep industry Good personal service can be a challenge online. Especially in the sleep industry, where tailored solutions and expert advice are crucial. Customers want to be helped just as personally online as in the showroom. That's why Hendriksen chose LeadBot. With LeadBot they not only offer sleep advice online, but also encourage visitors to make an appointment in the store. That way customers can experience the comfort of the products themselves and get expert advice right away.

Good personal service can be a challenge online. Especially in the sleep industry, where tailored solutions and expert advice are crucial. Customers want to be helped just as personally online as in the showroom. That's why Hendriksen chose LeadBot. With LeadBot they not only offer sleep advice online, but also encourage visitors to make an appointment in the store. That way customers can experience the comfort of the products themselves and get expert advice right away.

Good personal service can be a challenge online. Especially in the sleep industry, where tailored solutions and expert advice are crucial. Customers want to be helped just as personally online as in the showroom. That's why Hendriksen chose LeadBot. With LeadBot they not only offer sleep advice online, but also encourage visitors to make an appointment in the store. That way customers can experience the comfort of the products themselves and get expert advice right away.

“Since deploying LeadBot we've seen positive growth in the number of appointment requests. We can also advise a large share of our customers online already. This is a real improvement in our process, because customers already know better what they're looking for when they come into our store.”

Leo Hendriksen

Owner

Deploying LeadBot Owner Leo Hendriksen welcomes visitors with a personal greeting through the LeadBot on their website. In total, three different LeadBots are live on the website, each tailored to the content of the pages where they appear. The LeadBot on the homepage encourages visitors to easily get in touch, make an appointment or request online sleep advice. On specific pages the LeadBot focuses purely on making appointments and answering questions. On the 'Sale' page, for example, LeadBot directly answers frequently asked questions about the duration, discounts and product range. This improves the customer experience and lowers the bounce rate.

Owner Leo Hendriksen welcomes visitors with a personal greeting through the LeadBot on their website. In total, three different LeadBots are live on the website, each tailored to the content of the pages where they appear. The LeadBot on the homepage encourages visitors to easily get in touch, make an appointment or request online sleep advice. On specific pages the LeadBot focuses purely on making appointments and answering questions. On the 'Sale' page, for example, LeadBot directly answers frequently asked questions about the duration, discounts and product range. This improves the customer experience and lowers the bounce rate.

The LeadBots

On the homepage, Leo Hendriksen personally greets website visitors through the LeadBot. There are also several other bots live on the website.

LeadBot on the homepage

LeadBot on the sale page

LeadBot on various other pages

Results Deploying LeadBot during the 30-day trial period delivered great results:

Deploying LeadBot during the 30-day trial period delivered great results:

• A personal online customer experience: by deploying LeadBot, Hendriksen has taken the online customer experience to the next level.
• Increase in traffic to the appointments page: 89% more visitors reached the 'Make an appointment' page compared with the four months before.

• Increase in appointment requests: the number of completed appointment forms rose by 120% compared with the average of the four months before.

Key takeaway

Not only has the online customer experience improved — more customers have also come to the physical store for an appointment. This approach creates the perfect mix of online and offline customer contact. Hendriksen ensures a seamless transition from the personal online experience to their high-quality service in the showroom. Want to improve your online customer experience too? Sign up and start your 30-day free trial.