PUUR* Makelaars raises its conversion rate from 0.2% to 5% with LeadBot

The challenge and approach in real estate In the challenging housing market it's essential for real estate agents to stand out from the competition. PUUR* Makelaars does this by offering a broad package of services, supporting customers in realizing their housing wishes with personal attention and sound advice.

In the challenging housing market it's essential for real estate agents to stand out from the competition. PUUR* Makelaars does this by offering a broad package of services, supporting customers in realizing their housing wishes with personal attention and sound advice.

In the challenging housing market it's essential for real estate agents to stand out from the competition. PUUR* Makelaars does this by offering a broad package of services, supporting customers in realizing their housing wishes with personal attention and sound advice.

Although PUUR* Makelaars received many inquiries through their own network, online inquiries lagged behind. To change this, LeadLogic ran ads on Google and Facebook to increase visibility and brand awareness. These campaigns drove more traffic to the website. Yet it became clear that once on the site, the traffic didn't convert well and (contact) inquiries failed to materialize. That's why LeadBot was deployed to lower the threshold for contact and increase conversions.

“With LeadBot we added more soft conversions and variety in calls-to-action. That immediately made contact with potential customers more approachable. This led to a clear result: the conversion rate rose from 0.2% to 5%. Thanks to LeadBot we now generate far more leads for PUUR* Makelaars, which makes our marketing strategy stronger than ever.”

Sharonne Knoops

Marketer at LeadLogic

Deploying LeadBot The PUUR* Makelaars website originally had only one conversion point: a general contact form. By deploying LeadBot, several soft conversion points were added, creating a greater diversity of calls-to-action. A funnel was created with three different LeadBots, tailored to the content of the pages. The standard LeadBot appears on the homepage and most other pages. On the property and services pages, two specific LeadBots are deployed, each focused on different conversions.

The PUUR* Makelaars website originally had only one conversion point: a general contact form. By deploying LeadBot, several soft conversion points were added, creating a greater diversity of calls-to-action. A funnel was created with three different LeadBots, tailored to the content of the pages. The standard LeadBot appears on the homepage and most other pages. On the property and services pages, two specific LeadBots are deployed, each focused on different conversions.

Standard LeadBot

On the homepage, agent Rutger Spiering personally greets website visitors through the LeadBot. This bot focuses on the following conversions:

• Low-threshold contact: visitors can easily ask their question in the LeadBot via an email form, a callback request or by calling directly.
• Browse services: the 'View a service' button shows the key services: buying, selling, letting and valuations. Visitors who click one of these options are taken straight to the relevant service page. For an overview of all services they can click 'View all services'.

Standard LeadBot

After clicking 'View a service'

Properties & Services LeadBot

The 'Our listings' page shows all available properties for sale and rent. Thanks to LeadBot, the new calls-to-action 'Schedule a viewing' and 'Request a brochure' were added to this page. Website visitors can request these easily with a short form in the LeadBot.

The 'Services' page focuses on the most important call-to-action: 'Talk to an agent'. This button has an eye-catching color in the LeadBot to draw extra attention and takes visitors to the contact form on the website. Both the properties and services LeadBots keep the option to get in touch in a low-threshold way. Just like the standard LeadBot, this works through the 'I have a question' button.

Properties LeadBot

Services LeadBot

Results On the PUUR* Makelaars website, LeadBot is the most important tool for converting visitors into leads, because the tool is so approachable. By integrating different LeadBots in strategic places on the website, the following results were achieved in 6 months:

On the PUUR* Makelaars website, LeadBot is the most important tool for converting visitors into leads, because the tool is so approachable. By integrating different LeadBots in strategic places on the website, the following results were achieved in 6 months:

• Increase in contact moments: by adding several soft conversion points, such as email forms and callback requests, the number of contact moments rose. This resulted in 62 callback requests and 189 completed forms in LeadBot.
• Sharp rise in conversion rate: the conversion rate rose from 0.2% to 5%, which amounts to an enormous increase in the number of leads generated.

• Effective lead generation: thanks to the targeted calls-to-action on the listings and services pages, more visitors took action. This delivered 30 brochure requests.

Key takeaway

Adding different soft conversion points through the LeadBot made contact with potential customers more approachable. As a result, website conversions rose significantly. This approach helped LeadLogic generate more leads and improve website conversions for PUUR* Makelaars. Want to get more conversions out of your website too? Sign up and try LeadBot free for 30 days.